Digital Advertising Agency in Spain: Google Ads, Meta Ads, TikTok Ads and more
From opening a new account to recovering a blocked one or taking over poorly optimised campaigns. We manage advertising on nine platforms, with real technical tracking (pixels, Conversions API, CRM) and a strategy built around your business goal, not around a provider's limited catalogue.
Most advertising campaigns are poorly managed
The problem is almost never the budget. Most of the ad accounts we review share the same faults: they are managed the same way whether the client invests 500 euros or 50,000 euros a month, tracking was never set up properly from the start, and the agency only knows how to work with two platforms, usually Google and Meta, even when the business needs something else.
At Cavidas we choose the platform and the campaign type according to the real goal of the business, not according to the only thing the agency knows how to do, and we adapt the level of management to the available budget instead of applying the same process to accounts of any size.
Digital advertising platforms we manage
Nine platforms, not just Google and Meta. Pick one to see which objective, audience, creative format and CTA work best on it.
Google Ads and YouTube: search, Shopping and video campaign management
The best option when people are already actively searching for you and you need to capture that existing demand before a competitor does.
What we manage
- Search Ads for high search intent
- Performance Max and Shopping for ecommerce
- YouTube Ads for brand authority and launches
- Display Ads for visual remarketing
- Local campaigns for businesses with a physical location
- Demand Gen for discovery on Gmail, YouTube and Discover
- Campaign objective
- Search for direct conversion; Performance Max when there is a product catalogue.
- Audience
- In-market audiences and remarketing to website visitors.
- Creative format
- Keyword-optimised text ads, combined with short video on YouTube for Performance Max.
- Best-converting CTA
- “Request a quote” or “Buy now” for high-intent search; “View catalogue” for Shopping.
Meta Ads (Facebook and Instagram): lead, engagement and retargeting campaign management
The platform with the highest volume and targeting precision for businesses that sell to end consumers.
What we manage
- Lead generation campaigns
- Engagement campaigns for messaging
- Retargeting and lookalike audiences
- Ecommerce campaigns with a dynamic catalogue
- Ads in Stories and Reels
- Campaign objective
- Engagement for messaging (WhatsApp, Messenger); Conversions for ecommerce; Lead Ads for long B2C forms.
- Audience
- Lookalikes of existing buyers; retargeting of website and Instagram profile visitors.
- Creative format
- Short vertical video for Reels and Stories; carousel for product catalogues.
- Best-converting CTA
- “Send message” for WhatsApp campaigns; “Shop now” for ecommerce retargeting.
TikTok Ads: advertising for young audiences
Recommended when the target audience is young or when the event or product has a strong visual component. Real example: a TikTok Ads campaign for a summer festival in Málaga, aimed specifically at a young audience.
What we manage
- Content native to the platform, not ads recycled from other networks
- Effective reach among young audiences
- High-impact short video formats
- Spark Ads to amplify existing organic content
- Campaign objective
- Reach and Video Views for awareness; Conversions once a landing page is ready.
- Audience
- Targeting by interests and behaviour, without relying on third-party data.
- Creative format
- Vertical video shot in TikTok's native format, without the look of a traditional ad.
- Best-converting CTA
- “Learn more” or “Get your ticket” for events; “Discover more” for brand.
Reddit Ads: advertising targeted by community
Recommended for businesses in Spain that want to attract tourists or international visitors, drawing on active communities of travellers who look for recommendations before they arrive.
What we manage
- Targeting by very specific communities (subreddits)
- High engagement within specific niches
- A good option for businesses looking for visitors or tourists, not only local residents
- Campaign objective
- Traffic or Conversions aimed at travel and city-specific subreddits.
- Audience
- Active users in travel, expat and local recommendation communities.
- Creative format
- Text or image that fits Reddit's conversational tone, avoiding the look of a commercial ad.
- Best-converting CTA
- “Learn more” or “Find out here”, avoiding direct-sale CTAs that do not fit the platform's tone.
X (formerly Twitter) Ads: conversational and B2B advertising
A good option when the brand already takes an active part in the public conversation of its sector.
What we manage
- Campaigns built around conversation and direct response
- A good option for B2B brands and thought leadership
- Reach to audiences that are hard to target on other platforms
- Campaign objective
- Awareness and engagement for thought leadership; Website Clicks for conversion.
- Audience
- Followers of accounts in the sector and real-time keywords.
- Creative format
- Direct text combined with an image or short video.
- Best-converting CTA
- “Follow us” for awareness; “Learn more” for conversion.
Native advertising: Taboola, Outbrain and editorial networks
Recommended for distributing blog content or case studies to cold audiences outside the usual social networks.
What we manage
- Placements on premium editorial networks
- Quality traffic without the creative fatigue of social networks
- A good option for educational or brand authority content
- Campaign objective
- Traffic to educational content, not direct sales.
- Audience
- Audiences based on editorial interests and reading behaviour.
- Creative format
- Headlines and images that match the editorial format of the site where they appear.
- Best-converting CTA
- “Keep reading” or “Find out here”.
Streaming and connected TV (CTV/OTT)
Recommended for brands that want the impact of a television ad without the cost of traditional television.
What we manage
- Reach to audiences that no longer watch traditional television
- Placements specific to each streaming platform
- Cross-device tracking
- Campaign objective
- Brand awareness with household reach measurement.
- Audience
- Targeting by location and by type of content watched.
- Creative format
- Horizontal video of 15 to 30 seconds, with high production quality.
- Best-converting CTA
- “Discover it” or a brand call, with no direct-sale CTA.
Spotify and podcasts: audio advertising
Recommended for brands that want to reach an audience while it is doing something else, a moment with less advertising competition than video or text.
What we manage
- Audio advertising during high-attention moments (commutes, workouts, focused work)
- Podcast sponsorships and audio creative strategy
- A good option for building brand authority where competitors are absent
- Campaign objective
- Brand awareness or promotion of an offer with a spoken discount code.
- Audience
- Targeting by podcast genre and listening habits.
- Creative format
- An audio script of 15 to 30 seconds, read natively by the podcast host when it is a sponsorship.
- Best-converting CTA
- A spoken promo code or a short, easy-to-remember link.
LinkedIn Ads: B2B customer acquisition
The best platform when the target buyer is a company, not an end consumer, and the decision process is long.
What we manage
- B2B customer acquisition
- Targeting by job title, sector and industry
- A good option for long, consultative sales cycles
- Campaign objective
- Lead Gen Forms to capture direct contact; Website Conversions for downloadable content.
- Audience
- Targeting by job title, company size and sector.
- Creative format
- A document or carousel with concrete data, avoiding a purely promotional tone.
- Best-converting CTA
- “Download the guide” or “Request a demo”.
Account management for Google Ads, Meta Ads and other platforms
We work with ad accounts in any state, not only new accounts that are already optimised.
Opening a new ad account
Account setup from scratch, business verification, campaign structure and the first tracking configuration.
How to recover a blocked Google Ads or Meta Ads account
Diagnosis and resolution of accounts that were suspended, rejected or blocked for policy violations, including the formal appeal to the platform and fixing the root cause to prevent another block.
Taking over an existing ad account
A full audit of the current account, identifying what is working and what is not, and progressive optimisation without losing the data history already accumulated.
Pixels, Conversions API, CRM integration and remarketing
This is the part most agencies solve only halfway: they install a pixel once, at best, and never touch the tracking setup again for the whole client relationship. At Cavidas this is a discipline of its own within account management, not a first step that is done and forgotten.
Tracking pixel installation and configuration
We set up the pixel for each platform active in the account: Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, the Google Ads conversion tag, and the equivalent pixels for X and Reddit when the campaign needs them. It is not just pasting a snippet into the site, but verifying that each event fires at the right moment and with the right data.
Conversions API and server-side tracking
Third-party cookie blocking and browser privacy extensions mean that a pixel installed only in the browser loses a significant share of conversion data. The Conversions API sends those events directly from the server, avoiding that loss and improving how precisely the platform optimises the campaign.
Google Tag Manager set up properly
We use Google Tag Manager as the central layer for tag management, not just as a container where any script gets pasted. This makes it possible to add or change conversion events without depending on a developer every time, and to keep the tags of every active platform organised in one place.
Tracking integration with the CRM
We connect campaign conversion events to the client's CRM to measure real business results (a closed sale, a confirmed appointment) and not only surface events such as a click or a submitted form. This also lets us feed lead quality data back to the ad platforms, so the algorithm optimises towards real customers and not just anyone who fills in a form.
Retargeting and remarketing campaigns
We build retargeting audiences from website visitors, users who interacted with content on social networks, and existing customer lists uploaded securely to the CRM or the ad platform. The message of a retargeting campaign is always different from one aimed at a cold audience, because the person already knows the brand and needs a final push, not an introduction.
Lookalike audiences
Starting from a quality seed audience (existing buyers, qualified leads, highest-value visitors), we build lookalike audiences to find new users with a profile similar to the business's best current customers, instead of targeting only by generic demographics.
Advertising creative: video and ad design
Campaign management is not worth much if the creative is generic. We offer the full creative process, with two ways of producing the content depending on the needs and budget of the project.
In-house video crew
For projects that call for it, we can send a video crew to the client's business to shoot original advertising content: product, premises, team, customer testimonials.
Production with artificial intelligence
For projects with tighter deadlines or smaller creative budgets, we use the latest AI tools to produce quality ads without a full shoot from scratch.
Copy adapted to the funnel stage: cold audience versus retargeting
The message changes depending on who it is speaking to: a cold audience that does not know the brand needs a different approach from a retargeting audience that has already visited the site or interacted with an earlier ad. We write both types of copy within the same campaign, instead of repeating the same message to everyone.
Which digital advertising platform to choose for your business
Choosing the right platform and campaign type matters as much as the execution. These are real examples of how we make that decision.
More WhatsApp messages from potential customers
When the goal is to get more people to write on WhatsApp, we recommend Meta with an engagement campaign, not a leads campaign with a custom event. In practice, this approach generates more real conversations than a traditional leads campaign for this specific goal.
Businesses looking for tourists in Spain
For local businesses that want to attract international visitors, we recommend Reddit Ads, drawing on active communities of travellers who look for recommendations before they arrive.
Summer festival in Málaga
For a recent summer festival in Málaga, we used TikTok Ads to reach a young audience specifically, instead of replicating the same Meta campaign that would be used for an older audience.
B2B company with a long sales cycle
For a company that sells to other companies and needs several conversations before closing, we recommend LinkedIn Ads with a Lead Gen Form combined with a retargeting campaign on Meta to keep the brand present during the decision cycle.
Online store that already has traffic but few sales
When traffic already exists but conversion is low, the problem is usually not the platform but the audience: we prioritise retargeting on Meta and Google over new cold audience campaigns, until we win back the visitors who already showed interest.
We work with small and large advertising budgets
The level of management and the type of reporting adapt to the real budget of the account. An account with a smaller investment does not get the process of a large-budget account simply copied and scaled down: the approach is adjusted from the start so that management is profitable in both cases.
How we work
- 1
Audit or goals
An initial audit of existing accounts, or goal definition for a new account.
- 2
Platform selection
We choose the platform or platforms according to the real goal of the business.
- 3
Technical setup
Pixels, Conversions API, Google Tag Manager and CRM integration, complete before launch.
- 4
Creative production
With an in-house shoot or AI tools, depending on the project.
- 5
Launch and optimisation
Continuous optimisation and reporting tied to real conversions.
How we measure success
Three measures decide whether a campaign works. None of them is the click.
Cost per real result
We measure cost per message, lead or sale, not just cost per click.
Return tied to the CRM
Return on ad spend is calculated with CRM data.
Conversion quality
We look at the quality of what comes in, not just the volume.
Related services
Advertising performs better when what comes before and after the click is solved too.
Frequently asked questions about digital advertising
Pricing and hiring
Yes. When we take over an existing account we work on that same account: we audit it, identify what is working and what is not, and optimise it progressively without losing the data history already accumulated.